Here in this post we outline some easy actions that organizations can take to ensure their website works hard and speaks about their business
1) Update their website content and update their clients
2) Lay a foundation for the future.
At RedPepe we have clients across a broad range of industries and have observed the impact of C19 on many businesses. We’ve seen the good news stories of businesses who have innovated and revived their businesses, we’ve seen some massive uplifts in online sales via our ecommerce platform and sadly we’ve also heard the stories of thriving businesses such as mobile massage therapists whose business stops overnight.
Whether an organization is able to sustain during lockdown or not, its website is a face of it in present scenario.
In current scenario a website should communicate about:
1. Make it clear to customers your current status
To maintain a connection with your customers it’s good to explain to them about your current standing. Give clarity to your client if the business is open or close, how are the operations being performed in these tough times. What are the working hours and who are main contact for reaching out.
2. Explain to clients the steps you are taking to keep them safe
There is a lot of nervousness about catching and spreading COVID-19. If you are a business that is able to keep operating it’s important to explain the steps that you are taking to keep customers safe.
If you are not currently able to trade there is a high likelihood that when you return to operating again your customers will want to know what steps you are taking and this is content you can be working on now to be ahead of the game.
3. Leave your service pages online so that they’re visible to Google
It takes time and effort to improve your search rankings and your pages will disappear from Google very quickly if you turn them offline. Leave your various services pages online and communicate what services you are and aren’t providing to maintain your rankings.
4. Take bookings and prepare quotes for future services
While there is a lot of uncertainty around how long lockdowns will last you can at least continue to lead clients towards preparing for when you will be open again.
If you are operating in a sector that serves clients through appointments you could continue to take bookings through your online booking system.
The lockdown period might also be a great chance to prepare quotes and pricing packages for customers. Perhaps you could prepare a page which explains the information you need to prepare a quote and make it clear to potential customers that you are able to prepare quotes via email, voice calls or video calls.
5. Highlight the services or products you can offer online.
We’ve had a big increase in queries from clients asking how they can sell their services remotely such as traders, boutiques etc . Even better, can you sell your classes on subscriptions.
At RedPepe we’re predicting that the longer the lockdowns are in place there will be a broader range of product and service providers who are able to resume trading. For example, you might be a food service provider such as a bakery who was previously required to close but as the restrictions ease you may be able to operate online ordering and collection services. Preparing your site for ecommerce is not overly difficult but it does take time to get your products set up online so it’s worth investing the available time to be ready to take orders as soon as the gates open.
Contact us to discuss ideas for how you could convert your normal service into an online service and we’d be pleased to help.
Working your way up the search rankings takes time and effort. The most consistent way we see for improving your search engine rankings is to have great content on your website that covers very specific topics. A great place to start is to think about the top 10 questions you are regularly asked by clients or potential clients. Then, write down the answer and add it to your website as either a blog post or as a landing page.
Landing pages which are focused on a very specific topic can be very beneficial for your search rankings. They take time to prepare but are worth the effort so if you have some capacity to produce more written content it’s worth the investment. When I was involved with setting up this store wwwbluewaterlagos.com we set up landing pages for the specific brands we sold and the landing pages linked to the product pages to buy the product. The brand landing pages didn’t feature in the website’s menu but did help our search rankings for the brands we had landing pages for.
The content that we prepare for you can then be shared via email marketing and social media so you’ll have some great resources for your upcoming marketing efforts.
Connect with your customers through email marketing
When the lockdowns start to lift you’ll be raring to go again so it will be really beneficial to establish a connection with your customers and potential customers through email marketing. You should never do bulk email via your business email address as you’ll risk getting blacklisted by spam filters so it’s important to use email marketing software which also has a number of other benefits such as creating beautiful email campaigns and seeing which emails are opened and clicked.
RedPepe has a beautifully simple connection with Mailchimp email marketing and you can add a Mailchimp sign up form with just a few clicks (after you’ve set up your Mailchimp account).
Add a social media feed to your website
I’m not usually a fan of having social media feeds on a website home page as it’s like showing your visitors an exit door to the world of memes and funny videos and you’ll have lost them for hours. However, in the current environment where the world around us is changing by the day, a social media feed is a great way to communicate with visitors arriving at your site and showing them that you’re on to it and up to date.
Experiment with live chat
Live chat on your website is typically a powerful tool to convert visitors into customers or clients. However, as a small business you may not typically have the capacity within your business to be sitting around responding to chats which do require a timely response. However, if you have been required to close down currently you may have the capacity to add a live chat service to your site and maximise every opportunity for when we’re let loose again.
Good chat software will let you configure the hours you provide live chat and you can also only trigger the live chat if a customer does certain things on your website such as visiting a services or pricing page.