If your web visitors spend 5 seconds or more trying to figure out what your company does, you seriously need to reconsider the layout and design of your website. It is important that your website is properly set up to ensure it clearly communicates with your audience. Your website should communicate what you do to your clients straightaway.
1. Great photos
The saying that a picture speaks a thousand words applies full heartedly to web design. Great photos can be the difference between an average website and a great one. Avoid using stock photos because these don’t usually look professional. Remember that the images in your website need to represent your staff and your company’s corporate spirit. Use photos of your employees and office and remember to capture these photos when your employees are going about their daily tasks, for instance talking on phone or sitting at their desks.
2. Fresh content
In the same way a physical store changes their window display every so often, you need to supply fresh content on your landing page and homepage frequently. Nobody enjoys seeing the same thing every day. Take Amazon, for instance. They are always having new deals, content and sales. The net effect of this is that it sends the message that Amazon is a relevant and up-to-the-moment dealer.
3. Get rid of clutter
It’s very important that you do away with visual overload. If you want your website to be neat and refreshing, ensure that it doesn’t contain overlapping images and that there is enough space to give your content breathing space. Maintain short paragraphs to improve readability.
4. Responsive design
More than half of all searches begin on a mobile device. This means that you are losing half the opportunities if your website doesn’t display mobile-friendly experience to your customers. By mobile friendly, it is meant that your site shrinks and grows according to the size of the device that it’s being displayed on. This is what is known in web design parlance as responsive design. Apart from going for responsive web design services, you could have a different mobile version for the website. However responsive design is still thought to be the best for SEO.
5. Improve navigation
Your website needs to promote a positive user experience. This means that intuitive and simple navigation are very important in a great web design. First, you need to make an effort to know the duration of time your visitors spend on your site. Make it easy for visitors to get what they are seeking from your website. Have a map that enables them to get around, lest they move to your competitor’s website. The ultimate goal of any website is being found, which means you should have a website that is SEO-friendly. This will go a long way into helping you improve your online presence.
Your website is like the front side of your shop. You need to make it organized, attractive, and above all, easy to single out from a row of shops. Maintain fresh content, use great photos, make navigation easy, get rid of clutter, and make sure it’s responsive.
If you have been keeping up with either UX or SEO then you probably know by now that they go hand in hand. So, you may be scratching your head wondering how you could possibly damage your SEO by focusing on UX.
The truth is, there are plenty of cases of well animated website designs which negatively impact a website’s SEO.
It is crucial to be objective enough during the design phase to make the appropriate decisions to set a solid SEO foundation for your website.
A beautiful website is simply not the end of the story, or at least you should hope that the story goes on and on introducing many new website visitors all the way.
As web design has gotten more complex, many designers are specifically educated on design and not so much on SEO. In fact they often times must work alongside an SEO, and if working on their own would ignore SEO completely because they feel it narrows their artistic ability.
The perfect balance for a high performing SEO web design is achieved when SEOs and designers work together to meet the needs of users and search engines simultaneously with creative SEO and UX design solutions.
A content management system (CMS) makes it easier for you to manage your website. This means that you won’t need a web developer to help you make minor changes to a page or to upload your next blog post, saving you money over time.
If you haven’t already, you need to stop seeing your content creation as a one-time effort. Fresh content is necessary for your social media and SEO efforts so ensure that you create a ‘hub’ for them.
The news cycles have been inundated with reports of hacked websites and ransomed smartphones lately. Security is becoming increasingly important, and not only for e-commerce websites that handle sensitive information. Even company websites need to ensure that they are secure.
A Hyper Text Transfer Protocol Secure (HTTPS) connection is the secure version of your regular HTTP connection that encrypts and protects the data that is sent between your browser and the website you are visiting. This ensures information such as contact details and credit card information can’t be hacked along the way.
Many major companies such as Google are trying to make the Internet safer for everyone by actively encouraging the use of HTTPS. Google even has plans to show visitors the ‘Not Secure Warning’ for websites not on HTTPS in the near future. Even now, they are giving a minor search ranking boost for websites that are on HTTPS.
If you’re building a website this year, you need implement HTTPS immediately (and not later, after the website is built). It can be quite tedious (i.e. expensive) to implement HTTPS after a website is built.
Most businesses can’t afford or can’t see the value of implementing additional security measures such as database hardening on their website. While we would strongly suggest looking into your website security, depending on how critical your website is to your business, you may be able to get away with just ensuring that you have regular backups. Ideally, your backups are done automatically every month or even week.