Search advertising is a technique to connect searchers with customer’s products and services through online advertisements. It requires advertising through search engines each with their own specific advertising management platforms–Google search advertising requires using Adwords. Yahoo requires Yahoo! Advertising!, Microsoft uses adCenter and so on.
Search advertising works in a pay-per-click format, where in advertisers pay for each users who clicks on their advertisement. Pay-per-click online advertising requires bidding on specific keywords that relate to your industry. When searchers look for your keywords as a search query, your custom built ads will appear.
The enitre process is a covered under campaign management. RedPepe’s dedicated campaign manager ensures best outcomes from search advertising campaign.
Good PPC (pay-per-click) search engine advertising is all about bidding on the right keywords. In order to advertise on search engines successfully, we need to know which keywords will bring you the best results.